A Fresh Look for a New Era
As we look ahead to 2025, Gold Rush Coffee is excited to share our significant transformation!
Change is not just necessary; it’s rejuvenating! Gold Rush Coffee is proud to present a revitalized look that reflects our love for coffee and Humboldt County. During the next few weeks we will begin to roll out our new look in grocery stores, online, and in our coffee shop.
Gold Rush Coffee's new aesthetic combines modern design with timeless elements that play homage to our home in Humboldt County with towering Redwood trees, washed in gold- reminiscent of the rolling golden hills during our beautiful summers here. We pride ourselves in sourcing high quality beans from across the globe and wanted our packaging to reflect just how special these beans are that we roast. A few of our favorite features with these bags are the de-gassing valve that ensures your beans stay fresh in their packaging, a resealable zipper- which means no more rolling down your coffee bag while grinds somehow make their way out of the bag, and our back panel features important information about our mission and how to shop directly with us, so we can deliver fresh beans directly to your door.
Vibrant colors and engaging graphics now tell the story of our diverse offerings. Our single origin coffee offerings are highlighted with a color scheme that we feel helps the consumer easily navigate towards what you are looking for. We also streamlined our blends as well to highlight our best sellers, making it easier to shop for your favorite blend.
With these changes we are also pulling back on the various weighted options at this time. We will be focusing on 12oz and bulk 5lb. as our options. For those that have subscriptions as 2lb. we will fulfill that with our 12oz bags, which means you will receive three 12oz bags, with an additional 4oz of coffee is on us. For our 1lb. subscription customers, we will be refunding the difference in weight back to your card on file until the subscription selection has been updated by you, if assistance is needed please reach out to info@goldrushcoffee.com
We look forward to the future and invite you to join us on this journey. Together, let’s make 2025 an incredible year for coffee lovers everywhere! Embrace the changes ahead and discover the delightful experiences waiting for you!
Lots of Love,
Gold Rush Coffee
Comments